Having a brochure for your business is an excellent way of advertising your products and services to a wide audience in a cost-effective and professional way.

These days of course, corporate brochures can be online or paper. If you are staying traditional and going for the latter, before you can begin brochure printing, you need to make some key decisions, one of which is what finish you want for the end product.

Glossy or Matte?

There is no real right answer to this age-old question, a lot depends on the design you have chosen and how you intend for your brochure to be used.

Consumers and designers love a glossy finish, which adds a certain flair to a full-colour product and reflect light from the surface of the paper. Shades including blacks bounce off glossy brochures, while other shades are also brought vividly to life. Some say a glossy finish is the less expensive and more professional looking option, so it’s great if you want cheap brochure printing. The downside, however, is that the sheen can collect fingerprints, dust and smudges if brochures are going to be passed around a lot .

Matte finishes, on the other hand, with less light reflected off the paper’s surface, can have a softer look and, although it is more expensive, it can be an ideal solution for “high-traffic” brochures such as those left in reception areas.

Selecting the Right Paper

For hard-hitting, bright designs with a “read all about it” message, 100-pound cover or text gloss paper makes an ideal choice. For softer designs with more subtle, thoughtful messages, a 70 or 80-pound matte will be perfect – particularly if your document will see a lot of wear and tear.

Don’t forget that many businesses will only deal with other businesses which have eco-friendly policies and documentation – so if you use 100% recycled paper, it’s a good idea to let your customers know by stating it on the brochure somewhere.

However, a lot of the decision does come down to personal preference, and how you think your design, message and business will best be represented. And even if your brochure is being designed for a high-traffic area and likely to be passed around a lot, that doesn’t necessarily mean you have absolutely can’t have glossy paper for your document. Equally, a “loud” design

can sometimes be very well carried in a matte finish.

After all, by taking a few risks and breaking the rules, you can come up with a compelling end product that can really boost your business’s sales, irrespective of what paper you use and what finish you have.

If you’re in the market for brochure printing services, make the Internet your first port of call for the best choice of reputable providers at the best price. Take the first step to raising your business’s profile today.

Author Bio: Juliet England is a freelance blog writer who contributes to a wide range of print industry websites, including Peanut Print.

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